Aussie Stubby Coolers: Are They the Best Choice for Your Brand?

Aussie Stubby Coolers: Are They the Best Choice for Your Brand?

Choosing the right promotional product can be a game-changer when promoting your brand. There are many options, but one classic Australian favourite continues to stand out – the stubby cooler. Whether you're at a barbecue, beach party, or sporting event, stubby coolers are a beloved companion, keeping drinks cold and branding front and centre. But are they the best choice for your brand? This article explores the benefits of choosing stubby coolers and how you can personalise them to maximise your marketing potential!

What Makes Stubby Coolers a Great Choice?

Stubby and bottle coolers aren’t just practical—they’re one of Australia's most well-loved promo items. Whether it’s a backyard BBQ, beach day, or work event, they’re always part of the scene. And because people keep using them, your brand gets repeatedly seen.

Here’s why they work so well:

  • ✅ Highly functional – Keeps drinks colder for longer at any event
  • 🎯 Popular across all ages – A true Aussie favourite at parties, picnics, and corporate gatherings
  • 🎁 Perfect for all kinds of promotions – From corporate giveaways to wedding favours
  • 🎨 Customisable to suit your brand – Choose from different materials, colours, and styles
  • 🖨️ Great logo visibility – Add your branding via printing, embroidery, or sublimation

Stubby coolers are the kind of promo product people want to keep—making them an innovative and effective way to keep your brand front and centre.

Why Buy Stubby Coolers for Your Business?

1. Cost-Effective & High Impact: One of the most significant advantages of stubby coolers is their affordability. Plus, they get carried on as the party goes on, ensuring visibility for your brand.

2. Practicality: People don’t just use stubby coolers once and forget about them. They’re practical and reusable. And if you go for trusted suppliers, the durability of your coolers is ensured. The more often people use your branded item, the more they’ll remember your brand.

3. Perfect for Outdoor Events & Promotions: Aussies love outdoor events and summer gatherings, and these stubby holders are a must-have during gatherings! Think of how often people gather for barbecues, beach outings, and sporting events.

How You Can Personalise These Stubby Holders

What truly makes stubby coolers stand out is how easy it is to customise them. You can choose from different colours, fabrics, and designs. Some of our decoration options include:

  • Screen Printing: Perfect for bold, simple logos that need to stand out.
  • Embroidery: Adds a premium, textured look to your branding.
  • Full-Colour Digital Printing: Ideal for vibrant, detailed designs.

By selecting the correct branding method, you can ensure your stubby coolers are functional and serve as a walking advertisement for your business.

Creative Ways to Distribute Stubby Coolers

Looking for unique and creative ways to give out your stubby coolers? You can try out these fun and inventive ideas we've seen from our clients:

1. Event Gimmicks: “Buy a Drink, Get a Free Cooler!”

At festivals, expos, or even barbecues, you could offer a deal where customers can buy a drink and receive a free stubby cooler with their purchase. This creates a fun connection between the drink and your brand, encouraging people to hang on to the cooler long after the event. It’s a perfect way to mix sales with brand promotion!

2. Corporate Giveaways at Conferences

Stuck at a booth at a business conference? Try handing out custom stubby coolers instead of the usual pens and notepads. It’s a unique item that will help your booth stand out. Plus, it’s a great conversation starter—people will remember your brand whenever they open a cold one!

4. Give Them Out at Charity Events or Fundraisers

Custom stubby coolers make for excellent giveaways if you're supporting a good cause or sponsoring a charity event. They’re fun and practical, and most importantly, people will use them, helping spread awareness for the cause and your brand in the process.

5. Team Gifts for Sports Clubs

Offering branded stubby coolers to players, coaches, or fans can make a big impact if you're in the sporting world. You can give them away at the beginning of the season as part of team merch or sell them as part of a fundraising effort for your club. Either way, your brand will be visible at every game and training session.

Is a Stubby Cooler the Right Fit for Your Brand?

If you’re after branded merchandise that people actually use—and keep using—stubby coolers are hard to beat. They’re budget-friendly, practical, and offer great brand exposure in all the right places: parties, BBQs, work events, and weekend outings. Want your logo in every hand and on every table? Then yes—stubby coolers are a smart, high-impact choice.

Ready to get started? Chat with our team, request a quick quote, or explore custom design options that make your coolers stand out.

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