5 Expert Tips for Designing Standout Personalised Stubby Coolers

Last Updated: 5 August 2025

Personalised stubby coolers are an effective promotional product that businesses in Australia can use for their campaigns. Whether it's custom Neoprene Stubby Coolers or personalised Six Can Stubby Coolers, a well-designed stubby cooler can easily elevate your brand.

Why Stubby Coolers Work

Memorable utility: Reusable, keeping your brand visible in the long term.
Climate-friendly: Keeps drinks cold at BBQs, beach days, or outdoor events.
Bold branding: Large print areas showcase your logo or message effectively.

1. Prioritise Premium Materials

Select durable, comfortable materials such as neoprene or high-grade polyester for insulation and longevity. These materials help promotional cooler bags withstand wear at events in places such as Brisbane while ensuring drinks stay cold.

Why it matters: Quality materials help make your products durable, communicating the message that your brand offers reliable and convenient products.
Pro tip: Double-walled insulation and soft linings make a perfect fit to cool your cans and bottles.

2. Optimise Branding Visibility

Maximise the cooler's large print area with bold, clear branding. You can choose from several branding techniques:

Dye Sublimation: Ink is applied onto polyester cloth using heat and pressure, making sure that you get clear and visible logos.
Screen printing: A traditional and reliable printing method where ink is applied on a mesh screen and onto the substrate.
Why it matters: Striking branding boosts recognition at events like Melbourne expos or Sydney beach parties.

3. Design for Versatility

A cooler that can fit different can and bottle sizes ensures that your product is reliable for everybody. Adding functional features such as built-in bottle openers, carabiner clips, or pockets is an additional bonus point as well.

Why it matters: Versatile, practical designs encourage repeated use, amplifying brand exposure.
Pro tip: Test your cooler product with popular drink sizes to ensure it fits with any bottle size.

4. Choose Eco-Friendly Materials

Get the attention of eco-conscious consumers with coolers that are made from sustainable materials, so that your brand's values are communicated to people.

Why it matters: Sustainable choices resonate with modern audiences, which can take a brand's image to even greater heights.
Pro tip: Attract environmentally aware customers by showcasing the eco-friendly features of your promotional product.

5. Take Your Brand to the Next Level with Creative Packaging

Enhance the customer experience with branded gift boxes or pouches that give your organisation a premium feel, which adds perceived value.

Why it matters: Memorable packaging creates excitement and elevates your brand's professionalism.
Pro tip: Use eco-friendly packaging to align with sustainable cooler designs.

Why Invest in Personalised Stubby Coolers?

Stubby coolers are a cost-effective, high-impact promotional tool. By paying attention to the design, using premium materials, and strategic branding, our stubby coolers ensure that your brand has lasting visibility at large events in places such as Sydney, Melbourne, Canberra, and more.

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